Category :
Marketplace
Client :
Suq Mawthuq
Date :
March 21, 2025
01. The Challenge
Operating in the Syrian market requires building deep levels of trust (“Mawthuq”). Users were hesitant to use digital platforms for high-value items like cars and homes due to fear of fraud.
02. The Solution
The “Verified & Secure” campaign. We implemented a “Verified Seller” badge system in the designs and used local urban imagery to make the brand feel “closer” to the people. The messaging focused on the security of the transaction and the ease of comparing prices in one place.
03. The Result
Became the #1 trusted digital marketplace in the region, with over 10,000 active listings in the first year of the app’s launch.
